Destination Marketing

  • EnablePath – Destination Success

    While all industries face certain challenges, Destination Marketing Organizations and CVBs face a unique combination of challenges that span across industries. Aging, purpose built systems were adequate to meet the challenges of years past but are not keeping up with today’s needs.  The confluence of challenges today, the need for both B2B and B2C capabilities, the demand for immediate and mobile data access, and growing competition for destination attention are require DMOs and CVBs to re-evaluate their technology choices. Customer centric, cloud based, integrated applications capable of rapid advancement and scaling are becoming competitive necessities.

     

    EnablePath understands these challenges and speaks the unique language of DMOs. Multiple successful deployments of Salesforce in Destination Specific, Local, State, and National DMOs has uniquely equipped EnablePath to deliver strong ROI. Our combination of industry understanding and deep expertise in Salesforce and associated applications, drives project success on accelerated time lines.

  • EnablePath – Destination Success

    Benefits

    Member and Partner Management

    Accurate Economic Impact and Member Value Tracking

    Consumer Marketing Automation

    Data Capture and Data Quality Concerns

    In-Kind Contribution Tracking

    RFP Dissemination and Response Management

    Occupancy/Vacancy/Room Flow Monitoring

    Press Coverage Tracking FAM-Tour Optimization

    Event Staffing and Space Management

    Public Reporting Requirements

    Aging Technology Infrastructure

    Demand for Mobile Data Accessibility

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