Visit Florida

EnablePath Helps Visit Florida Shine!

VISIT FLORIDA, the state’s official tourism marketing corporation, serves as Florida’s official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.

For every $1 spent on tourism marketing, VISIT FLORIDA generates more than $258 in tourism spending and $15 in new sales tax collections, paid by visitors, not residents.

Challenge

VISIT FLORIDA was using multiple systems to track leads, accounts, contacts and opportunities, resulting in duplication and overlapping data. Because of multiple systems, company wide reporting and visibility was difficult. There were also multiple processes such as renewal billing, email solicitation, tracking web leads and assigning leads correctly that were done manually. They also needed to integrate with an accounting system.

Solution

EnablePath designed a custom system using VisualForce to enter all data into Salesforce. We created a custom events solution leveraging Cvent event management to integrate Accounting Seed billing requirements not native to Cvent. We then developed custom integrations with Sapient Nitro / Adobe CQ and Jackrabbit Accommodation services, implemented Salesforce Sales Cloud for all users, and added VisualForce for quote generation, product selection and enrollment viewing.

Value

VISIT FLORIDA now has a central source for all leads, accounts, contacts, opportunities and partner advertisements and listings on VISITFLORIDA.com, and company wide visibility into all activity using reports and dashboards. Multiple manual processes have been automated, increasing efficiency and customer satisfaction, and there is a seamless transition of data from sales into the accounting system.

EnablePath helped define a multi-phased approach to satisfy their long term goals. We completed the project on-time and within budget, and provided a roadmap for future growth and development.